PRE-SUASION

PRE-SUASION

Κωδικός: SMTRA-978-1-84794-143-5

Intends to transforms the way we think about the craft of persuasion. Drawing on research, and packed with case studies, this book offers new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.