HACKING GROWTH

HACKING GROWTH

Κωδικός: SMTRA-978-0-7535-4537-9

Growth is now the first thing that investors look for in assessing and valuing companies. HACKING GROWTH is a method for growth that involves cross-functional teams and continuous testing and iteration. It focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. This book deals with this topic.