EFFECTIVE DATA STORYTELLING : HOW TO DRIVE CHANGE WITH DATA, NARRATIVE AND VISUALS

EFFECTIVE DATA STORYTELLING : HOW TO DRIVE CHANGE WITH DATA, NARRATIVE AND VISUALS

Κωδικός: SMTRA-978-1-119-61571-2

Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture.It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts.When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness.Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to: Transform your insights and data visualizations into appealing, impactful data storiesLearn the fundamental elements of a data story and key audience driversUnderstand the differences between how the brain processes facts and narrativeStructure your findings as a data